The role of Communications Director has never been harder

OK, I'm going to say it: 𝘵𝘩𝘦 𝘳𝘰𝘭𝘦 𝘰𝘧 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳 𝘩𝘢𝘴 𝘯𝘦𝘷𝘦𝘳 𝘣𝘦𝘦𝘯 𝘩𝘢𝘳𝘥𝘦𝘳. In the conversations I'm having with clients, colleagues and friends, there are some key themes coming up:

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺𝘀 𝗮𝗿𝗲 𝘀𝗲𝗲𝗸𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿 Great - this means more influence...and not having to pick through the rubble when bad decisions are made 😬

𝗔𝗻𝗱 𝘆𝗲𝘁...𝗛𝗲𝗮𝗱𝘀 𝗼𝗳 𝗖𝗼𝗺𝗺𝘀 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗶𝘁 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝘀𝗲𝗰𝘂𝗿𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝘁𝗿𝗮𝗶𝗻 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝘁𝗵𝗶𝗲𝗿 𝘁𝗲𝗮𝗺𝘀 

Show me the money 💰

It's hard to provide sage advice and counsel when you're trying to support a struggling team. ALSO: economic & political uncertainty are big contributors for this drop in investment - all issues that impact Comms too 🐙

𝗧𝗵𝗲 𝘀𝗸𝗶𝗹𝗹𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝗳𝗼𝗿 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗲𝗮𝗺 𝗵𝗮𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱

AI can power impactful campaigns, but it is not a replacement for a Communications professional. Without the investment to train and optimise your team, how can you evolve to make the most of AI's potential? 🧠

"𝗜'𝗺 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝗹𝗶𝗸𝗲 𝗮 𝗯𝗹𝘂𝗲-𝗮𝗿𝘀𝗲𝗱 𝗳𝗹𝘆, 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝗮𝗹𝗹 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀...𝘄𝗵𝗲𝗻 𝗮𝗺 𝗜 𝘀𝘂𝗽𝗽𝗼𝘀𝗲𝗱 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗶𝗺𝗽𝗮𝗰𝘁?"

OK, I may a paraphrased a bit...but this is the sweet spot. Designing a team with the right skills for your organisation and the ability to measure outcomes and impact 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 the process, to make it easier for you to make the case for more investment 📈

What did I miss? If you're feeling anything like this, get in touch and let's chat about optimising your Communications team.