I teach a course for the PRCA on crisis management in a global context and this story is going right into that bank of case studies! Starbucks Korea (run by Shinsegae Group) was soaring...since May 18th however, payments to the company have decreased by 25%, they've lost their CEO and they had to close all stores for an afternoon of history lessons for all staff (at an estimated cost of $1.4m in lost sales). Why? They launched a marketing campaign called 'Tank Day' for their

OK, I'm going to say it: 𝘵𝘩𝘦 𝘳𝘰𝘭𝘦 𝘰𝘧 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳 𝘩𝘢𝘴 𝘯𝘦𝘷𝘦𝘳 𝘣𝘦𝘦𝘯 𝘩𝘢𝘳𝘥𝘦𝘳. In the conversations I'm having with clients, colleagues and friends, there are some key themes coming up: 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺𝘀 𝗮𝗿𝗲 𝘀𝗲𝗲𝗸𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿 Great - this means more influence...and not having to pick through the rubble when bad decisions are made 😬 𝗔𝗻𝗱 𝘆𝗲𝘁

Kudos to Jamie Oliver for his role in CMAT's new video for "The Jamie Oliver Petrol Station". If you don't know the song, it's about Ciara's irrational rage at seeing Jamie's face on the poster of a petrol station selling his deli food. Having felt a similar level of rage / perplexity myself, I was totally with her. Jamie - it seems - was too 🤨 He said, “It was about having a laugh and I’ve always been a firm believer that you’ve got to be able to laugh at yourself.” If you