From product recalls to campaign groups, cancel culture to fake news, I've spent much of my career either managing reputational crises - or training others to do so.
I've listed below some of the ways in which issues come about, and I'm here for you when that happens, but I'd encourage you to get in touch now and get organised, ready to anticipate emerging issues, and respond in a timely way should the worst happen. Get in touch and we'll get to work.
Called out for doing something based on inaccurate information? Clarity is key, understanding the root of the issue, the reality, and communicating that in a clear and concerted way.
Caught in the cross-fire
Didn't see that issue coming? Didn't even associate your brand with the issue? Increasingly, global events are sweeping up the leaders and businesses have failed to identify their risks in the first place. Don't let that be you.
An incorrect textbook, a product fault or genuine mistake by leadership are common events - we're all humans - it's how you address that fault that will determine what happens next.
Having worked in global organisations it's easy to fall foul of an ingenius idea in one part of the world bombing in another. Cultural awareness and a willingness to accept when a company has got it wrong is critical to weathering these issues.