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Crisis management

From product recalls to campaign groups, cancel culture to fake news, I've spent much of my career either managing reputational crises - or training others to do so.

I've listed below some of the ways in which issues come about, and I'm here for you when that happens, but I'd encourage you to get in touch now and get organised, ready to anticipate emerging issues, and respond in a timely way should the worst happen. Get in touch and we'll get to work.

People attending a protest are in the (blurry) foreground. A banner in the back ground reads 'the earth is flat'

Mis-information

Called out for doing something based on inaccurate information? Clarity is key, understanding the root of the issue, the reality, and communicating that in a clear and concerted way.

Elephants are roaming around a beautifully set-up table in a garden. The elephants are on the verge of bumping into the table.

Caught in the cross-fire

Didn't see that issue coming? Didn't even associate your brand with the issue? Increasingly, global events are sweeping up the leaders and businesses have failed to identify their risks in the first place. Don't let that be you.

An older man, wearing glasses,  peeps around the side of a wall, holding his hand to his mouth, looking guilty.

Genuine fault

An incorrect textbook, a product fault or genuine mistake by leadership are common events - we're all humans - it's how you address that fault that will determine what happens next.

A pair of glasses is held up to the camera. Through the lense of the glasses is a view of buildings in New York City.

Cultural mis-alignment

Having worked in global organisations it's easy to fall foul of an ingenius idea in one part of the world bombing in another. Cultural awareness and a willingness to accept when a company has got it wrong is critical to weathering these issues.

© 2026 Emma Duke PR

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