My 13 year old self would be horrified I heard Owen Eastwood speak recently. He’s a Performance Coach and has written a book about Belonging. Read it, it’s brilliant. He works with sports teams across the globe to improve their performance. He talks about the power of belonging as part of this process. It struck me recently, as I stood in a giant mirrored hall, sweating away, ready to lift a big weight over my head 20 times in a minute, that somehow…I had built a sense of bel

Where starting school and brand resilience collide… My eldest is starting Big School. Like Secondary School Big School. Five minutes ago she was singing ‘cauliflowers fluffy’ and now we’re about to send her out into the World, where she’ll need to be in the right place at the right time (nowhere near me🥲), navigate grown-up relationships and (worst of all) homework. She’s had some Big Feelings this summer. Eras have ended, facing new ones. As parents we have our own memories

A couple of years ago I had a fight with my Granny over a vegetarian lasagne. It’s a memory that sticks with me for its retrospective...